Kofi Atta Kakra Kusi, the deputy head of corporate affairs at the Ghana Tourism Authority, has expressed optimistic projections for the tourism industry's revenue. He mentioned that the industry is expected to reach $2.5 billion by the end of 2023 and a substantial $4 billion by the conclusion of 2024.
During an interview with Nana Kwame Gyan on Onua FM, Kusi highlighted the revenue generated by tourism in previous years and emphasized the country's desire for further growth in the coming years. He mentioned that in 2019, the tourism industry contributed approximately $3.3 billion, which decreased to $2.1 billion in 2021 and rose again to $2.3 billion in 2022. The projection for 2023 stands at $2.5 billion, and for 2024, the aim is to achieve $4 billion injected into the economy through tourism.
Kusi expressed confidence in the achievability of these targets, citing promising numbers from the recently renovated Kwame Nkrumah Memorial Park. Before the renovation, around 98,000 visitors frequented the park. However, with the improvements, they expect to attract approximately 1 million tourists annually to the Kwame Nkrumah Memorial Park. This influx of visitors is anticipated to generate about $1 billion in revenue for the park alone, in addition to what other tourist sites bring in.
The deputy head of corporate affairs emphasized the importance of generating revenue from the memorial park to rationalize the investment made in its redevelopment, which cost $3 million. Making a significant income from the park would justify the allocation of such funds.
Kusi also stressed the significance of maintaining tourist sites to ensure their appeal and sustainability. He mentioned the upcoming construction of the "Yaa Asantewaa Museum" as part of their efforts to enhance tourist attractions in the region.
In conclusion, Kofi Atta Kakra Kusi highlighted the positive outlook for Ghana's tourism industry and the importance of maintaining tourist sites while hinting at the development of the "Yaa Asantewaa Museum." VIDEO